Social Media Obsession: Nigeria Ranks Top 5 Globally
Data from Cable.co.uk and We Are Social, shared by World of Statistics on X, ranks Nigeria fifth worldwide for average daily time spent on social media in 2024. Nigerians reportedly spend an average of 3 hours and 23 minutes daily on social platforms.
Kenya tops the list with the highest daily social media use, averaging 3 hours and 43 minutes, followed by South Africa at 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes. Nigeria ranks just below these countries in engagement.
Other countries with notable social media usage include Colombia (3:22), Chile (3:11), and Indonesia (3:11). Saudi Arabia and Argentina close out the top ten with daily averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.
Top Countries for Social Media Usage in 2024:
- Kenya – 3:43
- South Africa – 3:37
- Brazil – 3:34
- Philippines – 3:33
- Nigeria – 3:23
- Colombia – 3:22
- Chile – 3:11
- Indonesia – 3:11
- Saudi Arabia – 3:10
- Argentina – 3:08
- Mexico – 3:04
- Malaysia – 2:48
- Ghana – 2:43
- Egypt – 2:41
- Thailand – 2:30
- Bulgaria – 2:26
- Vietnam – 2:23
- Portugal – 2:23
- Romania – 2:20
- Italy – 2:17
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